I’ve been around

(not in that way)

I have a variety of carefully refined formulas, templates, and processes for every type of content I produce, and my strategy recommendations are based on lessons discovered through creating effective ads, copy, and funnels for successful businesses over the past 7 years.

With that in mind, my process is adapted to each individual project as needed, but here are a few examples of those processes and lessons I’ve learned.

Copywriting Psychology

Understanding psychological triggers + writing like an honest human is 💯

The best copywriting is a careful blend of psychology and humanity — by understanding what an audience cares about and directly employing psychology to create interest and prove to people that your solution is right for them, we can build funnels that increase conversion rates, boost profits, and deliver evergreen value.

Some of the copywriting formulas I can’t get enough of.

  • UPSYD (Unaware, Problem-Desire Aware, Solution Aware, Your Solution Aware, Deal)

  • AIDA (attention, interest, desire, action)

  • The Hero’s Journey

  • Viral Triggers (Status, Identity Projection, Being Helpful, Safety, Validation, Voyeurism, Novelty, and Order)

  • LISH (Length-Implies-Strength Heuristic)

  • PAS (problem, agitation, solution)

Typical Onboarding Process

KICKOFF CALL

Getting to Know Each Other
First, let's figure out if we can work together. On a quick call, I'll be asking the usual questions: your business's story, your budget, deadline, and what problem you need copy to solve. You can also ask me anything you'd like!

Getting to Know the Project
If I can help, we'll hop on another call to go over the project and scope in detail. 

Inbound Marketing Session
It's not always easy knowing what content you need or what your brand's style, personality, and message should look like. If you're in that boat, we'll hop on a separate, paid call to analyze your business and target demographic using the inbound methodology. And after that call, you'll get a detailed rundown of that entire conversation, organized for future use. 

PLANNING

Once we feel good about the details and know exactly where we're headed, I'll give you a set quote.

All set? Fantastic.

I’ll shoot over the contract and invoice for a 50% down deposit and write you in at my earliest availability (usually 1 – 2 weeks).

Typically, I ask for: 

  • Any existing brand guides or personality guidelines.

  • Wireframes or website mocks.

  • Access privileges to analytics.

Deliverables: A firm quote and a scheduled kick-off date. Aw, yeah. We're gonna work together! 

WRITING

Research

First, I analyze your industry, identify your competitors' strengths and weaknesses, and gather as much information I can about how to make the best copy for your brand. 

Write
Once I've got your brand under my wing, I write your first draft. 

I have agency experience, so I know how to craft my writing in a way that translates easily to devs, designers, and anyone else on your team. 

Deliverables: a Google Doc chock full of questions and comments. 

REVISING

You'll take a look and offer all the feedback you've got without holding back. We'll go over  everything together on a call too. It's rare to have more than one revision. 

Once you're happy with the results, you'll deliver the remaining funds and I'll deliver your finished documents. 

Deliverables: A great piece of content that's ready to roll out the door! 

LAUNCHING

 

BAM! – It's your big day! You let that content fly, and the crowd goes mental, sales skyrocket, and the next thing you know, John Cena is throwing you parties. 

Deliverables: One happy business full of additional leads and sales. 

TESTING

Once the dust settles from your resounding victory, it's time to get back in the ring.  For website copy, ad campaigns, and landing pages, I can provide different versions for split testing that will improve upon even our best control set. You show me the data, and I write you research-backed variants! 

Deliverables: Options for testing, and a copywriter who knows your business and is always up for working on new and exciting projects!

Ready to start your project? Email me at nathan@craftedcopyonline.com

EMAIL:

nathan@craftedcopyonline.com

Location

Nashville, TN

Hours

M-F from 9-5