I add energy to initiatives
My thinking and writing can go just about anywhere.
I love building teams, championing the best idea in the room, and working with exceptional people.
Here’s some of what I do:
Funnel analyses & marketing strategy plans
Brand voice creation, style guides with AI integration, editorial processes
Content team hiring, training, and management
Core values & concept distribution (interview leaders, synthesize, package, distribute)
Ad concepts & creative directing
Thought leadership article creation
Fractional editing
Performance marketing / ad spend management
Marketing project management
Who I work with
My favorite people are those who understand their position in the world, are living creatively and honestly within those constraints, and know what they’re after.
With the arrival of AI, I have conviction that authenticity and humanity will continue to rise in value. Bold, confident, empathetic, sharp, agile, forgiving — these are the qualities in businesses I search for. They are also the qualities of culture I work to create in any organization I contribute to.
I price on a per-project basis and occasionally accept retainers with the right companies. I also offer discounts to B-Corps, eco-conscious businesses, and non-profits.
My costs depend on numerous factors including your industry, the resources your team has available, timelines, the amount of research required, how much industry expertise I bring to the table, and many more. Every project I take on is unique.
Typical onboarding process
Every situation is unique, but this is usually how it goes:
Initial conversation / discovery call
Presentation of ideas & opportunities
Initial project related to larger need
If successful, discuss natural extension of work.
More broadly, I am interested in quality as produced by reliable processes. Depending on the moment in a business’s journey, work oscillates between build (creative-heavy) and scale (process-heavy) efforts. The relationship between creativity, quality, scale, and budget is dynamic and wonderfully intertwined.
I like to do good work, often, and at a pace that maintains and sustains momentum, while preserving time for what matters most (living!).
Limited availability
My plate is (fortunately!) often full with rotating projects and responsibilities. With that in mind, the earlier you can get in my queue, the better. I take pride in my ability to hit deadlines and will be honest and direct about what you can expect. That being said, I am always curious/looking for interesting projects, so if you have something intense and on a compressed timeline, don’t be afraid to hit me up.